The journey towards sustainability is just that, a journey. And while no journey is perfect or without mistakes, we can all aim towards more sustainable choices when we are more informed. Here's a little rundown to get you started, along with more information on how Greenrose as a whole is working towards sustainability, and a kinder earth.
The Rundown: What is fast fashion?
Fast fashion is an umbrella term referring to inexpensive clothing produced rapidly by mass retailers. Many mass market retailers are producing these items rapidly in an effort to keep up with budding fashion trends.
With the emphasis on quick production fast fashion items are typically made with low quality fabrics, and the factory workers making the clothing are often paid unfair, unlivable wages.
Fast fashion also negatively impacts our environment. The synthetic fibers don't break down, filling up landfills and threatening aquatic life, and the harmful dyes and fast fashion practices generate toxins and pesticides.
Fast Fashion Facts
- Fashion is the third highest polluting industry in the world.
- A 2016 report revealed that three-fifths of all clothing items end up in a landfill within only one year of being produced.
- Only 15% of consumers recycle their clothing.
- About 2,000 different chemicals are used in textile processing — yet only 16 are approved by the Environmental Protection Agency.
- 60% of millennials say they want to shop more sustainably.
How is Greenrose striving towards sustainability, eco friendly practices, and a better earth?
Greenrose brands are required to meet one or more of the following criteria:
- use sustainable fabrics
- use eco friendly practices in production, shipping, and beyond
- pay fair and livable wages
- give back to the community
Greenrose repurposes used shipping boxes to ship our products, and we utilize compostable bags.
You'll also find our team at community events, bringing awareness to social issues and injustices, and donating to local nonprofits.